Why the majority of Printing Companies do not focus on the customer!
The majority of Printing Companies do not focus on the customer!
Instead, the focus of their site will be all about their own company. Their website talks about the company history, and is full of information about equipment that most customers know nothing about. You’ll typically find and influx of information about their quality control and customer service procedures, and to really inspire you, there are also lots of pictures of printing presses.As a buyer, these websites don’t tell you why YOU should engage with the company. They don’t show you how that company is going to helpYOUR business. All they do is encourage you to think about print as a manufactured product. But i’m sure in your eyes, a manufactured product is a commodity product.
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